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Packaging Design

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Good product packaging is often necessary for the protection of products while they are in transit or storage. Packaging can prevent exposure to moisture, impact or other hazards. Well-designed packaging can resist these hazards while maintaining an attractive appearance, which can increase the product’s appeal. Read More…

Packaging Design Packaging design is the process of creating product and brand-specific packaging. Packaging design is essential to effective branding; brand recognition and prominence are increased greatly by companies that package their products creatively and effectively. The distinctness of a product's packaging can mean the difference between its success or its failure compared to other similar products.
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Leading Manufacturers

Greeneville, TN  |  423-638-1284

With our longstanding history of being at the top of the market we are committed to bringing our customers only the best in quality, service and reliability.

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Valk Industries, Inc. $$$

Garden Grove, CA  |  800-394-4776

The Aaron Thomas Company is an award winning supplier of quality contract packaging benefits. Aaron Thomas’ high speed automated capabilities allow you to bring your inventory to market in less time and with higher quality.

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Aaron Thomas Company, Inc. $$$

Chicago , IL  |  888-378-3700

Founded in 1974 as a corrugated finishing house, Assemblers is a technology driven company whose people make us unique. Our core services include primary and secondary snack food manufacturing, including energy bars and popcorn manufacturing, liquid filling, and all other types of primary and secondary food packaging (club packs, blister packs, pallet display pack-outs etc.). We live by the maxim, “actions speak louder than words” let us show you what that really means.

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Assemblers, Inc. $$$

Westwood, NJ  |  201-666-4744

Sonic Packaging Industries is a trusted contract packaging company. We are an industry-leading powder & liquid packaging solutions provider serving medium to large manufacturing and brand marketing corporations from diverse industry backgrounds, including diagnostic, pharmaceutical, medical device, dental, and over-the-counter (OTC). Our focus as a contract packaging company is on unit dose-single use packaging. Our plants are FDA registered for medical device and drug products as well as ISO 13485 and ISO 9001:2015 certified.

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Sonic Packaging Industries Inc. $$$

Denver, CO  |  800-262-6789

Contract packaging of shelf stable food & non-food products. Organic and A.I.B. GMP Certified. Food supplement pouched sets, capsule & tablet blister-form fill, bottling, organic encapsulation, vertical & horizontal flow wrapping, and more.

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Western Innovations $$$
placeholder image Valk Industries, Inc. Aaron Thomas Company, Inc. Assemblers, Inc. Sonic Packaging Industries Inc. Western Innovations

Good packaging is especially important in point-of-purchase contexts, particularly in the case of consumer goods on retail shelves. In such situations, packaging is responsible for protecting the product and informing potential customers about the product. Packaging can also be a venue for the display of advertising copy and distinctive design elements like color, graphics and shape, all of which contribute to brand strength. Investing in packaging design can greatly increase the brand strength of a company.

Western Innovations Clamshell Packaging Design - Western Innovations

Blister packs, bags, boxes, clamshell packaging, envelopes, header cards, outer wrap and tubes are just a few examples of packaging varieties. Each packaging configuration offers different advantages. Blister packs, for example, are usually clear yet durable, which allows the packaging's contents to be visible to potential buyers.

Clamshell packaging offers similar benefits, though they can be difficult to open. Packaging designers must consider every variable that will affect a potential customer's experience with their product. Some clamshell packaging varieties have inspired a phenomenon called "wrap rage;" it is the experience of trying to open clamshell packages, which have become notorious because they can be very difficult to open.

Because effective packaging design can be time consuming, and because it often requires the attention of skilled artists, writers, consumer behavior researchers and other specialists, many companies outsource packaging design to fulfillment services and other similar operations. Fulfillment services can design and produce packaging on behalf of a client, which allows for their clients to focus their entire operations on the production of their primary products instead of diverting energy to the design and production of packaging.

Packaging Design Informational Video