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Packaging Design

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Good product packaging is often necessary for the protection of products while they are in transit or storage. Packaging can prevent exposure to moisture, impact or other hazards. Well-designed packaging can resist these hazards while maintaining an attractive appearance, which can increase the product’s appeal. Read More…

Packaging Design Packaging design is the process of creating product and brand-specific packaging. Packaging design is essential to effective branding; brand recognition and prominence are increased greatly by companies that package their products creatively and effectively. The distinctness of a product's packaging can mean the difference between its success or its failure compared to other similar products.
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Leading Manufacturers

Greeneville, TN  |  423-638-1284

With our longstanding history of being at the top of the market we are committed to bringing our customers only the best in quality, service and reliability.

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Valk Industries, Inc. $$$

Bristol, PA  |  215-785-4548

We have been providing high-quality contract packaging for automotive, military, marine, medical, toy, household, personal care and consumer industries since 1979. At ActionPak, we offer shrink packaging, fulfillment services and more, plus on-time service to our valuable customers. If you would like more information about our services please give one of our representatives a call today!

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Action Pak Inc. $$$

Grand Rapids, MI  |  616-827-8525

Praxis Packing Solutions has been one of the leading Contract packaging services for Food, beverage, and pharmaceuticals for more than 30 years. Praxis surrounds itself with industry professionals from each field to bring high-level expertise to each project.

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Praxis Packaging Solutions $$$

Grand Prairie, TX  |  972-660-6633

ProPac is a leading contract packaging service that services some of your top brands like Tyson, fritoLay, and HobbyLobby. ProPac has been solving nationwide packaging and fulfillment since 1971. With more than half a century of experience, ProPac delivers superior packaging services and supplies.

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Pro Pac $$$

Alpharetta, GA  |  470-275-9244

Summit Packaging Solutions is an award-winning contract packaging service. Summit provides an end-to-end solution for some of the top names in consumer-packaged goods. We strive for high-quality customer service to provide service you can trust. Summit’s award-winning design and expertise are provided to customers globally.

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Summit Packing Solutions $$$
placeholder image Valk Industries, Inc. Action Pak Inc. Praxis Packaging Solutions Pro Pac Summit Packing Solutions

Good packaging is especially important in point-of-purchase contexts, particularly in the case of consumer goods on retail shelves. In such situations, packaging is responsible for protecting the product and informing potential customers about the product. Packaging can also be a venue for the display of advertising copy and distinctive design elements like color, graphics and shape, all of which contribute to brand strength. Investing in packaging design can greatly increase the brand strength of a company.

Western Innovations Clamshell Packaging Design - Western Innovations

Blister packs, bags, boxes, clamshell packaging, envelopes, header cards, outer wrap and tubes are just a few examples of packaging varieties. Each packaging configuration offers different advantages. Blister packs, for example, are usually clear yet durable, which allows the packaging's contents to be visible to potential buyers.

Clamshell packaging offers similar benefits, though they can be difficult to open. Packaging designers must consider every variable that will affect a potential customer's experience with their product. Some clamshell packaging varieties have inspired a phenomenon called "wrap rage;" it is the experience of trying to open clamshell packages, which have become notorious because they can be very difficult to open.

Because effective packaging design can be time consuming, and because it often requires the attention of skilled artists, writers, consumer behavior researchers and other specialists, many companies outsource packaging design to fulfillment services and other similar operations. Fulfillment services can design and produce packaging on behalf of a client, which allows for their clients to focus their entire operations on the production of their primary products instead of diverting energy to the design and production of packaging.

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